Jove
Visualize
Contact Us
JoVE
x logofacebook logolinkedin logoyoutube logo
ABOUT JoVE
OverviewLeadershipBlogJoVE Help Center
AUTHORS
Publishing ProcessEditorial BoardScope & PoliciesPeer ReviewFAQSubmit
LIBRARIANS
TestimonialsSubscriptionsAccessResourcesLibrary Advisory BoardFAQ
RESEARCH
JoVE JournalMethods CollectionsJoVE Encyclopedia of ExperimentsArchive
EDUCATION
JoVE CoreJoVE BusinessJoVE Science EducationJoVE Lab ManualFaculty Resource CenterFaculty Site
Terms & Conditions of Use
Privacy Policy
Policies

Related Concept Videos

Higher Mental Functions of Brain: Learning and Memory01:26

Higher Mental Functions of Brain: Learning and Memory

1.9K
Memory is one of the most vital higher mental functions of the brain. Memory is closely related to learning because it enables us to retain information and experiences from our past to use them in our present life. It also helps us to remember facts, events, and skills, such as riding a bike or swimming. There are two types of memory — declarative memory, which involves memorizing facts or events, and procedural memory, which enables us to remember how to do something like writing or...
1.9K
Chunking and Rehearsal in Sensory Memory01:22

Chunking and Rehearsal in Sensory Memory

546
Improving short-term memory can be achieved through techniques like chunking and rehearsal. Chunking involves organizing information into larger, more manageable units. This technique is particularly useful for information that exceeds the typical memory span of between five and nine items. For instance, logging into an online account with a password like "ta89vq0179gz" involves grouping letters and numbers into three chunks—ta89, vq01, and 79gz. It makes large amounts of...
546
Mnemonic Devices01:23

Mnemonic Devices

372
Mnemonic devices are cognitive tools that facilitate memory retention by linking new information to familiar patterns or organizational strategies. These techniques are beneficial for remembering complex or lengthy sets of information by simplifying and structuring them in easily retrievable ways.
Acronyms
Acronyms are created by using the initial letters of a series of words to form a new word or phrase. This approach condenses complex information into a single, memorable entity. For example,...
372
Understanding Memory01:19

Understanding Memory

1.3K
Memory is the retention of information or experiences over time, facilitated through three main processes: encoding, storage, and retrieval. Encoding is the process of inputting information into the memory system. For instance, when listening to a lecture, watching a play, reading a book, or having a conversation, the brain is actively encoding information. This initial stage involves transforming sensory input into a form that can be processed and stored by the brain. Various factors, such as...
1.3K
Storage01:23

Storage

341
A schema is a mental framework that helps individuals organize and interpret information. Schemata, formed from previous experiences, influence how we process new information: how we encode it, the inferences we make, and how we retrieve it. For instance, a schema for what a typical classroom looks like might include desks, a teacher's desk, a whiteboard, and students in such an environment. This expectation helps us quickly understand and navigate new classrooms without needing to analyze...
341
Long-Term Memory01:18

Long-Term Memory

614
Long-term memory is a relatively permanent type of memory, capable of storing vast amounts of information over extended periods. Its storage capacity is generally considered unlimited.
Long-term memory can be categorized into two primary types: explicit and implicit memory. Explicit memory, also known as declarative memory, involves the conscious recollection of information that we deliberately try to remember, recall, and articulate. This type of memory encompasses specific facts, events, and...
614

You might also read

Related Articles

Articles linked to this work by shared authors, journal, and citation graph.

Sort by
Same author

Interaction of migration and frequency dependence in cultural populations.

Journal of theoretical biology·2026
Same author

Gene-culture association and coevolution.

Theoretical population biology·2025
Same author

Signatures of selection with cultural interference.

Proceedings of the National Academy of Sciences of the United States of America·2024
Same author

Half a century of quantitative cultural evolution.

Proceedings of the National Academy of Sciences of the United States of America·2024
Same author

Postmarital residence rules and transmission pathways in cultural hitchhiking.

Proceedings of the National Academy of Sciences of the United States of America·2024
Same author

Strategic housing decisions and the evolution of urban settlements: optimality modelling and empirical application in Ulaanbaatar, Mongolia.

Royal Society open science·2024
Same journal

Detection, communication, and individual identification with deep audio embeddings: A case study with North Atlantic right whales.

PLoS computational biology·2026
Same journal

Exploring the structural lexicon of the Proteome via Metric Geometry.

PLoS computational biology·2026
Same journal

Linking retinal sampling in neural encoding models to temporal profiles of visual processing in humans.

PLoS computational biology·2026
Same journal

CAdir: Joint clustering of cells and genes for single-cell transcriptomics with visualization-driven cluster quality assessment.

PLoS computational biology·2026
Same journal

Systematic design of auxotrophic strains and media conditions to probe metabolic functions in E. coli.

PLoS computational biology·2026
Same journal

Neuronal excitability and parameter variability in the Hodgkin-Huxley model.

PLoS computational biology·2026
See all related articles

Related Experiment Video

Updated: Jan 9, 2026

The Double-H Maze: A Robust Behavioral Test for Learning and Memory in Rodents
09:01

The Double-H Maze: A Robust Behavioral Test for Learning and Memory in Rodents

Published on: July 8, 2015

13.1K

Memory, innovation and vertical learning.

Madeleine Ammar1, Laurel Fogarty1, Anne Kandler1

  • 1Theory in Cultural Evolution Lab, Department of Human Behavior, Ecology, and Culture, Max Planck Institute for Evolutionary Anthropology, Leipzig, Germany.

Plos Computational Biology
|December 5, 2025
PubMed
Summary
This summary is machine-generated.

Culture benefits from social learning, especially vertical learning from parent to offspring. Its evolutionary advantage depends on memory, forgetting rates, and innovation, highlighting the interplay of cultural traits and environmental change.

More Related Videos

A Lateralized Odor Learning Model in Neonatal Rats for Dissecting Neural Circuitry Underpinning Memory Formation
10:42

A Lateralized Odor Learning Model in Neonatal Rats for Dissecting Neural Circuitry Underpinning Memory Formation

Published on: August 18, 2014

9.3K
Examining Recall Memory in Infancy and Early Childhood Using the Elicited Imitation Paradigm
06:35

Examining Recall Memory in Infancy and Early Childhood Using the Elicited Imitation Paradigm

Published on: April 28, 2016

35.0K

Related Experiment Videos

Last Updated: Jan 9, 2026

The Double-H Maze: A Robust Behavioral Test for Learning and Memory in Rodents
09:01

The Double-H Maze: A Robust Behavioral Test for Learning and Memory in Rodents

Published on: July 8, 2015

13.1K
A Lateralized Odor Learning Model in Neonatal Rats for Dissecting Neural Circuitry Underpinning Memory Formation
10:42

A Lateralized Odor Learning Model in Neonatal Rats for Dissecting Neural Circuitry Underpinning Memory Formation

Published on: August 18, 2014

9.3K
Examining Recall Memory in Infancy and Early Childhood Using the Elicited Imitation Paradigm
06:35

Examining Recall Memory in Infancy and Early Childhood Using the Elicited Imitation Paradigm

Published on: April 28, 2016

35.0K

Area of Science:

  • Evolutionary biology
  • Cultural evolution
  • Cognitive science

Background:

  • The evolution of culture and social learning is debated, particularly concerning their adaptive benefits.
  • Social learning's advantage is theorized to depend on environmental change rates and memory capacity.
  • Vertical social learning (parent to offspring) is a significant form of cultural transmission.

Purpose of the Study:

  • To investigate the evolutionary relationship between vertical social learning and memory.
  • To model the impact of forgetting rates and innovation mechanisms on the benefits of vertical social learning.

Main Methods:

  • Large-scale agent-based simulation models were developed.
  • Simulations explored the interplay of memory, forgetting, innovation, and cultural repertoire size.
  • Ethnographic research informed the model's focus on vertical social learning.

Main Results:

  • The benefits of vertical social learning are contingent on the rate of information forgetting.
  • The specific mechanisms of individual innovation significantly influence the advantages of social learning.
  • A complex interplay exists between cultural repertoire size, preservation benefits, and environmental dynamics.

Conclusions:

  • Vertical social learning's adaptive value is sensitive to memory limitations and innovation strategies.
  • Understanding cultural evolution requires considering the interaction between learning, memory, innovation, and environmental context.
  • The study underscores the need for integrated approaches to cultural evolution research.