Mobilising Zionist and philo-Semitic sentiments through melodrama: Brazilian biblical telenovelas in the production of a neo-Pentecostal political culture
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View abstract on PubMed
Summary
This summary is machine-generated.Biblical telenovelas produced by the Universal Church of the Kingdom of God (UCKG) shape religious imagination and foster political sentiments. The study examines how these narratives nurture everyday politics, philo-Semitic, and Zionist inclinations.
Area Of Science
- Media and Religion Studies
- Cultural Studies
- Political Science
Background
- The Universal Church of the Kingdom of God (UCKG), a prominent neo-Pentecostal church, extensively produces biblical telenovelas.
- These productions, broadcast since 2010, have been instrumental in cultivating a distinct neo-Pentecostal melodramatic culture.
- Existing research highlights media's role in shaping religious imagination and evangelism through Pentecostal telenovelas.
Purpose Of The Study
- To investigate how biblical telenovelas, specifically the UCKG's 'Apocalypse', foster political sentiments.
- To address the gap in understanding the link between religious media, imagination, and political inclinations.
- To analyze the nurturing of everyday politics, philo-Semitism, and Zionist views through UCKG's biblical telenovelas.
Main Methods
- Content analysis of the biblical telenovela 'Apocalypse'.
- Examination of the UCKG's media production and broadcasting strategies.
- Qualitative analysis of narrative elements and their political implications.
Main Results
- Biblical telenovelas, exemplified by 'Apocalypse', serve as a vehicle for political socialization.
- These narratives effectively blend religious themes with political messaging, influencing audience perspectives.
- The study identifies specific mechanisms through which philo-Semitic and Zionist sentiments are promoted.
Conclusions
- Biblical telenovelas are potent tools for shaping both religious and political attitudes.
- The UCKG utilizes its media productions to advance specific political ideologies.
- Further research is needed to fully comprehend the long-term impact of religious media on political engagement.
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