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  6. Evaluating The Generalizability Of The Normative Odor Rating Across Cultures: Evidence From A German-speaking Sample

Evaluating the generalizability of the normative odor rating across cultures: Evidence from a German-speaking sample

Mohammad Hamzeloo1, Luisa Bogenschütz1, Ryan P M Hackländer1

  • 1University of Hildesheim, Department of Psychology, Germany.

Acta Psychologica
|December 9, 2025

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View abstract on PubMed

Summary
This summary is machine-generated.

Normative odor ratings are generally consistent across cultures, especially for familiar scents. Early exposure and familiarity significantly influence odor perception and verbalization, supporting cross-cultural olfactory research.

Area of Science:

  • Psychology
  • Neuroscience
  • Sensory Science

Background:

  • Olfactory perception exhibits cultural variations, but cross-cultural generalizability of odor ratings is not well-understood.
  • Previous research established normative odor ratings in English-speaking populations, but validation in other linguistic groups is needed.

Purpose of the Study:

  • To investigate the cross-cultural generalizability of normative odor ratings using a German-speaking sample.
  • To assess the consistency of odor perception across eight dimensions and examine the influence of odor familiarity.

Main Methods:

  • 124 German-speaking participants rated 24 distinct odors on eight perceptual dimensions.
  • Methodology adapted from Moss et al. (2016) to allow for direct comparison with English-speaking samples.
  • Statistical analyses examined intercorrelations between dimensions and compared ratings between cultural groups.
Keywords:
Cross-cultural generalizabilityNormative odor ratingsOdor familiarityOlfactory perception

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Main Results:

  • Significant intercorrelations were found among most odor dimensions, with age of acquisition negatively correlating with others.
  • High consistency was observed between German and English ratings for familiar odors across multiple dimensions (e.g., familiarity, pleasantness, discriminability).
  • Lower consistency was found for less familiar odors, particularly in verbalizability, underscoring the impact of exposure.

Conclusions:

  • Normative odor ratings demonstrate strong cross-cultural consistency, particularly for odors with high familiarity.
  • Odor familiarity and early exposure play crucial roles in shaping olfactory perception and its cross-cultural generalizability.
  • Findings support the use of normative odor ratings in olfactory research and highlight the importance of context and exposure.
Verbalizability