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Active engagement increases client interaction with disaster preparedness resources at veterinary clinics.
Danielle Scott1, Janelle Scott1, Alison Meindl1
11Department of Clinical Sciences, College of Veterinary Medicine and Biomedical Sciences, Colorado State University, Fort Collins, CO.
Actively distributing QR codes for pet disaster preparedness resources increased client website visits 5.3 times compared to passive methods. This highlights the effectiveness of direct engagement in promoting pet safety planning.
Area of Science:
- Veterinary Medicine
- Disaster Preparedness
- Client Engagement
Background:
- Effective communication of disaster preparedness resources is crucial for veterinary clients.
- QR codes offer a digital pathway to access vital information.
- Optimizing QR code distribution can enhance client engagement with preparedness materials.
Purpose of the Study:
- To compare the effectiveness of active versus passive QR code distribution.
- To assess the impact on veterinary client visits to a disaster preparedness website.
Main Methods:
- A prospective trial in a veterinary clinic setting.
- Compared active (handed out) versus passive (posted) QR code distribution.
- Tracked website engagement using web analytics and statistical analysis.
Main Results:
- Clients were 5.3 times more likely to engage with QR codes when actively distributed.
- Active distribution significantly increased website visits compared to passive methods.
Conclusions:
- Actively distributing QR codes is a more effective strategy for engaging clients with disaster preparedness resources.
- Veterinary teams can leverage brief client interactions to promote pet disaster preparedness.
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