Exploring household waste management behavior through the stimulus-organism-response model

Waste is one of the most pressing global issues that demands urgent action and innovative solutions, this problem growing and requires increased attention. This study proposed a conceptual framework based on the stimulus-organism-response model, incorporating waste sorting knowledge, awareness, and environmental concerns to understand this issue. The proposed framework was tested with structural equation modeling (SEM), and the internal validity and reliability of the measurements and measures were evaluated with confirmatory factor analysis (CFA). This research use data collected from 131 household in Banyuwangi, Indonesia, using a purposive sampling. The results reveal that knowledge significantly influences awareness (β = 0.679, t = 8.232) and environmental concern (β = 0.105, t = 2.811). However, its effect on waste-sorting behavior (β = -0.053, t = -0.324) is not supported. Waste-sorting behavior is determined by environmental concern (β = 0.883, t = 3.37) but not by awareness (β = 0.342, t = 1.835). Furthermore, the findings confirm the full mediation of environmental concern in the relationship between knowledge and waste-sorting behavior. This study provide insight driven from stimulus-organism- response model and its implication in household waste management behavior research in developing country. This research offers several theoretical and practical implications, contributing to the existing literature and aiding practitioners in designing effective intervention campaigns to promote household waste sorting.