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Published on: January 15, 2017
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Development and Implementation of a Tailored, Reproducible Stroke Awareness Event at an Urban Community Market
Sara Cole1, Tristen James2, Dominica Randazzo3
1Sara Cole, MPH, RN, CNRN, is Stroke Program Coordinator, Zuckerberg San Francisco General Hospital and Trauma Center, San Francisco, CA.
Summary
Community pop-up events significantly improved stroke symptom recognition and 9-1-1 call awareness in underserved populations. These health initiatives are vital for reducing stroke disparities.
Area of Science:
- Public Health
- Quality Improvement Initiatives
- Community Engagement
Background:
- Persistent gaps exist in public stroke symptom recognition and 9-1-1 awareness.
- Underserved communities face higher stroke risks and disparities in care.
- Quality improvement initiatives can address these disparities via health awareness events.
Purpose of the Study:
- To outline a pathway for stroke centers to address health disparities.
- To implement reproducible and customizable pop-up health awareness events.
- To fulfill regulatory requirements through community engagement.
Main Methods:
- Collaborative stroke awareness event held at an urban farmers' market.
- Nurse leaders from two hospital stroke programs participated.
- Volunteers used surveys for participant engagement and information dissemination.
Main Results:
- 128 community members participated; 113 surveys analyzed.
- Stroke symptom recognition increased from 42% to 88% (P <0.0001).
- 9-1-1 call importance awareness rose from 22% to 93% (P <0.0001).
Conclusions:
- Pop-up events effectively shared critical health information and community insights.
- Significant improvements in stroke awareness were observed in a short timeframe.
- The collaborative event fostered inter-organizational and community relationships.

