Drivers and Barriers of Breast Augmentation Surgery: Multinational Insights

Area of Science:

• Plastic Surgery
• Patient Decision-Making
• Cosmetic Procedures

Background:

• Breast augmentation is generally associated with high patient satisfaction.
• However, the number of women undergoing the procedure remains relatively low globally.

Purpose of the Study:

• To identify and evaluate the primary drivers and barriers influencing women's decisions regarding breast augmentation surgery.

Main Methods:

• Qualitative semi-structured interviews were conducted with women aged 18-65.
• A subsequent quantitative study analyzed decision-making factors in women who had undergone, considered, or not considered breast augmentation.

Main Results:

• Key drivers include dissatisfaction with breast appearance, desire for improved confidence, and self-esteem.
• Major barriers involve concerns about procedure safety, potential complications, and costs.
• These drivers and barriers were consistent across qualitative and quantitative phases and participant groups.

Conclusions:

• Physicians must provide comprehensive education on surgical details, expected outcomes, and potential complications.
• Addressing both positive motivations and negative concerns is essential for informed patient choices in breast augmentation.