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Acceptability and Appropriateness of a WIC-Tailored Text Message Initiative to Promote Program Retention
Yarisbel Melo Herrera1, Shivani Ayalasomayajula2, Blaine Ramalho2
1Department of Behavioral and Social Sciences, Brown University School of Public Health, Providence, RI; Gerald J. and Dorothy R. Friedman School of Nutrition Science and Policy, Tufts University, Boston, MA.
Objective:
To assess the acceptability and appropriateness of a text message initiative to encourage the Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) retention in Rhode Island.
Methods:
English- and Spanish-speaking caregivers of WIC participants (n = 282) completed an online survey evaluating the acceptability and appropriateness of WIC-tailored text messages, and their motivation to remain in the WIC program postinitiative. Descriptive statistics were used to summarize sociodemographic characteristics and outcome measures, and to evaluate whether there were differences in responses by language using Hochberg-corrected P values. Open-ended qualitative responses were analyzed using an abductive analysis.
Results:
More than 75% of survey respondents selected positive responses to 11 out of 13 survey questions, with 91% agreeing that the text messages motivated them to continue participating in WIC. Differences in the percentage of positive responses by language were observed in 8 out of 13 questions (Hochberg-corrected P < 0.04).
Conclusions And Implications:
WIC-tailored text messages are acceptable and appropriate to caregivers and may influence program retention.
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