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Related Concept Videos

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Primary care promotes wellness and prevents disease. This care includes health promotion, education, protection (such as immunizations), early disease screening, and environmental considerations. Settings providing this type of healthcare include physician offices, public health clinics, school nursing, and community health nursing.
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Preventive healthcare services keep people healthy via frequent check-ups, screening, and counseling. They primarily aid in disease prevention rather than treating an acute or chronic illness. Preventive treatment also keeps individuals productive and energetic, allowing them to work well into their retirement years. Examples of preventive care services include:
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Disease surveillance is the systematic collection, analysis, and interpretation of health data essential to the planning, implementation, and evaluation of public health practice. This process integrates data dissemination to entities responsible for preventing and controlling disease, injury, and disability. Surveillance systems provide crucial information for action, helping public health authorities make informed decisions to manage and prevent outbreaks, ensure public safety, optimize...
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There are various healthcare agencies in the United States—some of which are managed by religious institutions and others by different government branches.
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Updated: Jan 8, 2026

Determining Soil-transmitted Helminth Infection Status and Physical Fitness of School-aged Children
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Public Health.

Catherine C Conti1, Hannatu Amaza2, Melanie J Miller1,3

  • 1Northern California Institute for Research and Education (NCIRE), San Francisco, CA, USA.

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|December 23, 2025
PubMed
Summary
This summary is machine-generated.

Community-focused digital marketing successfully recruited diverse older adults for Alzheimer's Disease Neuroimaging Initiative (ADNI) studies. Educational content and solo-themed ads with static images showed the highest engagement, improving study generalizability.

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Area of Science:

  • Neuroimaging research
  • Clinical trial recruitment
  • Digital health marketing

Background:

  • Alzheimer's Disease Neuroimaging Initiative (ADNI) aims to enhance participant diversity for broader result generalizability.
  • Digital marketing strategies are employed to recruit older adults into ADNI cohorts for clinical screening.

Purpose of the Study:

  • To present data on advertisement engagement and enrollment rates.
  • To evaluate the effectiveness of community-focused digital marketing in recruiting diverse participants for ADNI.

Main Methods:

  • A community-focused digital marketing approach was implemented, targeting specific geographic areas based on demographic data.
  • Digital ad campaigns utilized various themes (solo, family, community; educational, aspirational) and formats (static image, video) across platforms like Meta, landing pages, and email.
  • Ad engagement was measured by clicks-to-impressions ratio, and participant enrollment data was collected for both Digital and In-Clinic cohorts.

Main Results:

  • Digital campaigns enrolled 5,931 participants into the Digital cohort, with higher representation from targeted community groups than initially estimated.
  • Advertisements with "solo" themes, educational content, and static imagery demonstrated the highest engagement rates.
  • 18 participants were successfully screened into the In-Clinic cohort through referrals from ad campaigns.

Conclusions:

  • Community-specific digital marketing is a feasible and effective strategy for recruiting diverse participants for the ADNI Digital study.
  • Optimizing ad content to include solo themes, educational messaging, and static visuals enhances engagement and recruitment success.