Framing Effects
Decision Making: P-value Method
Hindsight Biases
Unrealistic Optimism Bias
The Availability Heuristic
Confirmation Biases
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Updated: Jan 7, 2026

Measuring the Subjective Value of Risky and Ambiguous Options using Experimental Economics and Functional MRI Methods
Published on: September 19, 2012
Willa G Kerkhoff1,2, William R Stauffer1,2
1Center for Neuroscience at the University of Pittsburgh, Pittsburgh, PA 15213.
Decision-makers exhibit ambiguity aversion, preferring known risks over unknown probabilities. This study reveals inconsistent probability judgments in nonhuman primates, impacting economic decision-making.
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