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Updated: Jan 7, 2026

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From Emotion to Action: How Framed Sustainability Messages Trigger Physiological Reactions and Influence Consumer

Alina Simona Tecău1, Cătălin Ioan Maican2, Eliza Ciobanu1

  • 1Marketing, Tourism-Service and International Relations Department, Faculty of Economic Sciences and Business Administration, Transilvania University of Brasov, 500007 Brasov, Romania.

Behavioral Sciences (Basel, Switzerland)
|December 30, 2025
PubMed

Keywords:
biometric measurescommunication strategy optimizationemotional effectsgalvanic skin responsemessage framingsustainability communication

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