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Profiles Vulnerable to Maladaptive Use of Recreational Digital Environments Identified Using the Big Five Model
Bárbara Caffarel-Rodríguez1, Andrés González Llamas2, Elena Porras-García3
1Department of Audiovisual Communication and Advertising Studies, Rey Juan Carlos University, 28942 Madrid, Spain.
Behavioral Sciences (Basel, Switzerland)
|December 30, 2025
Summary
The Big Five Model reveals personality links to digital behavior. High openness and extraversion correlate with more social media and gaming, while neuroticism, agreeableness, and conscientiousness show less engagement.
Area of Science:
- Psychology
- Digital Behavior Analysis
- Behavioral Science
Background:
- The Big Five Model is a framework for understanding personality traits.
- Previous research links personality to behavior, but digital environment patterns require further exploration.
- Understanding digital usage profiles is crucial in the digital age.
Purpose of the Study:
- To investigate the association between the Big Five personality traits and digital behavior patterns.
- To explore the Big Five Model's utility in identifying usage profiles in digital environments like social media and gaming.
- To assess the relationship between personality traits and excessive internet use.
Main Methods:
- A comprehensive literature review on personality, internet use, social media, and gaming addiction.
- Empirical data analysis from 492 participants.
- Statistical assessment of correlations between Big Five traits and digital media exposure.
Main Results:
- Individuals scoring high on openness and extraversion showed increased engagement with social media and online entertainment.
- Higher levels of neuroticism, agreeableness, and conscientiousness were associated with lower digital media exposure.
- Personality traits significantly influence digital media consumption and advertising channel engagement.
Conclusions:
- Specific Big Five personality traits demonstrably influence digital media use.
- Openness and extraversion may predispose individuals to intensive digital engagement and potentially addictive behaviors.
- Findings support the link between personality, neuroanatomy, and behavioral tendencies in digital contexts.
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