Related Experiment Video
Updated: Jan 7, 2026

Operant Protocols for Assessing the Cost-benefit Analysis During Reinforced Decision Making by Rodents
Published on: September 10, 2018
The impact of phrasing on advice-taking under gain and loss frames in a reinforcement learning paradigm
1King's College London, Institute of Psychiatry, Psychology and Neuroscience, London, United Kingdom.
Introduction:
Grounded in Behrens et al.'s (2008) advice-taking paradigm, this study investigates how advice phrasing (positive vs. negative) and task framing (gain vs. loss) influence the extent to which individuals integrate advice during decision-making. Rather than focusing on isolated choice outcomes, we examined the cognitive processes underlying advice use through a reinforcement learning (RL) framework.
Methods:
Across two experiments (N = 38 and N = 74), participants completed probabilistic decision-making tasks while receiving trial-by-trial advice. Computational modeling was used to estimate the latent advice reference weight (ω), reflecting reliance on advice throughout the learning process, as well as the advice-specific learning rate (α a ). Behavioral measures of advice-taking (advice-choice consistency) were analyzed alongside modeling-derived parameters.
Results:
Both behavioral indices and parameter estimates showed that participants relied more on positively phrased advice than negatively phrased advice. Moreover, advice phrasing interacted with task framing: positively phrased advice exerted a stronger influence under the gain frame, whereas negatively phrased advice was more influential under the loss frame. This interaction was robustly captured by the modeled advice-weight parameter (ω), although not consistently evident in behavioral choice patterns. Modeling results further showed that the advice-specific learning rate (α a ) was significantly higher for positively phrased advice, suggesting greater updating from such information.
Discussion:
These findings provide a mechanistic understanding of how social (advice phrasing) and contextual (task framing) features jointly shape advice integration and inform more effective communication strategies in decision-making contexts.
Related Concept Videos
Framing Effects
Timing and Consequences on Behavior
Humans, however, can respond to delayed reinforcers. We often make decisions between immediate small rewards and delayed larger rewards. This ability to delay gratification is a significant...
Avoidance Learning and Learned Helplessness
Avoidance learning occurs when an organism learns that a specific behavior can prevent an unpleasant outcome. For example, a student who receives a bad grade may start studying harder to avoid future poor grades. This behavior persists even when the negative outcome is no longer present. Avoidance learning is powerful because it maintains behavior in the absence of the...
Hindsight Biases
The Anchoring-and-Adjustment Heuristic
Generalization, Discrimination, and Extinction
Generalization occurs when a behavior reinforced in one context is performed in similar situations. For instance, a student who studies diligently for calculus and receives excellent grades might apply the same study habits to psychology and history, expecting similar results. Generalization shows how learning in one setting can influence behavior in...

