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AI-Enabled Customer Relationship Management Platforms for Patient Services in Health Care, Early Lessons From
1Strategic Management & Leadership, Kelley School of Business, Indiana University Bloomington, Bloomington, IN, United States.
Abstract:
This research letter summarizes early lessons from 4 enterprise implementations of artificial intelligence-enabled customer relationship management platforms in health care and describes governance practices associated with improvements in affordability, adherence, and access at program level.
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