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  7. Cultural Studies
  9. Postcolonial Studies
  11. Examining The Effects Of Social Media Storytelling On Gen Z Supporting Cultural Heritage And Sustainability In The United Arab Emirates.
  1. Home
  3. Research Domains
  5. Language, Communication And Culture
  7. Cultural Studies
  9. Postcolonial Studies
  11. Examining The Effects Of Social Media Storytelling On Gen Z Supporting Cultural Heritage And Sustainability In The United Arab Emirates.

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Examining the effects of social media storytelling on Gen Z supporting cultural heritage and sustainability in the United Arab Emirates.

Riadh Jeljeli1, Faycal Farhi2, Merhan Mohsen3

  • 1Communication Program, College of Arts, Humanities and Social Sciences, University of Kalba, Kalba, United Arab Emirates.

Frontiers in Sociology
|January 5, 2026

View abstract on PubMed

Summary
This summary is machine-generated.

Digital storytelling on social media strengthens family bonds and preserves cultural identity for Gen Z in the UAE. Sharing family traditions online enhances cohesion and sustains cultural values across generations.

Keywords:
Gen Zcultural preservationfamily cohesionsocial media

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Area of Science:

  • Sociology
  • Cultural Studies
  • Media Studies

Background:

  • Digital storytelling on social media is increasingly influential.
  • Understanding its impact on family resilience and cultural identity is crucial.
  • Gen Z in the UAE represents a key demographic for digital cultural transmission.

Purpose of the Study:

  • To examine the role of social media digital storytelling in fostering family resilience.
  • To investigate its contribution to cultural heritage preservation and identity sustainability.
  • To analyze these effects among Generation Z in the United Arab Emirates.

Main Methods:

  • Quantitative research approach.
  • Data collection via structured surveys from social media users aged 18-27.
storytelling
structural equation modeling
  • Grounded in the Theory of Family Resilience.

    • Main Results:

    • Social media storytelling positively impacts family cohesion and cultural identity preservation.
    • Digital storytelling was found to enhance cultural sustainability among Gen Z in the UAE.
    • All three hypotheses were supported, confirming the positive effects.

    Conclusions:

    • Digital storytelling strengthens family relationships and sustains cultural values across generations.
    • Social media engagement promotes communication, understanding, and a shared sense of identity.
    • Gen Z plays a vital role in promoting social sustainability through digital cultural practices in the UAE.