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Updated: Jan 13, 2026

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Published on: August 1, 2019
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Evaluation of a Telephone Outreach Intervention on Colonoscopy Completion Rates for Patients With Rectal Bleeding.
Summary
A phone-based outreach intervention significantly improved colonoscopy completion rates for primary care patients experiencing rectal bleeding. This proactive approach enhances follow-up care for colorectal cancer screening.
Area of Science:
- Primary Care Medicine
- Gastroenterology
- Public Health
Background:
- Rectal bleeding is a common primary care concern and a colorectal cancer risk marker.
- Many patients with rectal bleeding do not complete timely colonoscopies.
- Improving colonoscopy completion is crucial for early cancer detection.
Purpose of the Study:
- To evaluate if a phone-based scheduling intervention improves colonoscopy completion rates.
- To assess the impact of proactive outreach on patient follow-up for rectal bleeding.
Main Methods:
- A nonrandomized pre-post intervention study was conducted.
- Patients with rectal bleeding and an open colonoscopy order were included.
- An intervention group received up to three phone calls for scheduling assistance.
Main Results:
- The intervention cohort showed a significantly higher rate of colonoscopy completion at 365 days (p = .04).
- Improved 'loop closure' rates were observed across various demographic groups.
- Proactive calls demonstrated effectiveness in patient follow-up.
Conclusions:
- Primary care-based phone outreach successfully increased colonoscopy completion rates.
- This intervention offers a scalable solution to improve adherence to colorectal cancer screening.
- Proactive patient engagement is key to overcoming barriers in diagnostic procedures.
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