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The Bots Ruining Social Science Are Not Bots at All
Shalom N Jaffe1,2, Aaron J Moss1, Rachel Hartman1
1CloudResearch, Queens, New York.
Online survey data quality issues are often blamed on bots, but research shows fraudulent human users outside the US are the main culprit. Identifying these users is key to improving data integrity in behavioral science research.
Area of Science:
- Behavioral Science
- Human-Computer Interaction
- Data Science
Background:
- Online data collection is crucial for behavioral science research.
- Low-quality data, often attributed to bots, threatens the reliability of online studies.
- The actual source of problematic online data remains under-examined.
Purpose of the Study:
- To investigate the primary sources of data-quality issues in online behavioral research.
- To differentiate between bot-generated and human-generated problematic data.
- To inform strategies for enhancing data integrity in online studies.
Main Methods:
- Analysis of data from popular participant recruitment platforms like Amazon Mechanical Turk (MTurk) and Lucid.
- Multi-method approach across four studies conducted over five years.
- Identification of behavioral patterns indicative of fraudulent human participants.
Main Results:
- Evidence suggests fraudulent human users, primarily from outside the United States, are the main source of poor-quality data, not bots.
- Telltale signs of fraudulent human responses were identified.
- Effective methods for blocking problematic human responses were described.
Conclusions:
- The assumption that bots cause most online data-quality problems is likely incorrect.
- Targeting fraudulent human users is essential for improving data quality in online research.
- Implementing effective blocking strategies can significantly enhance the reliability of behavioral science findings.
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