Tailoring e-Cigarette Health Messages by Vaping Status: How Source and Message Presentation Type Shape Young Adults'

Donghee Nicole Lee1, Andrea C Villanti2,3, Elise M Stevens4

  • 1Population Sciences in the Pacific Program, University of Hawaii Cancer Center, Honolulu, HI, USA.

Summary

Message design and source impact e-cigarette health messages for young adults. Tailoring messages to vaping status (current, former, never) improves effectiveness, with experts favored for prevention and two-sided messages for cessation.

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