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Intuitive insight: Fast associative processes drive sound creative thinking.

Jérémie Beucler1, Wim De Neys1

  • 1Université Paris-Cité, LaPsyDÉ, CNRS, F-75005 Paris, France.

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|January 7, 2026
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Summary
This summary is machine-generated.

Creative problem-solving, like the Compound Remote Associates (CRA) test, often relies on fast, intuitive thinking rather than extensive deliberation. Efficient semantic memory structures enhance this intuitive performance.

Keywords:
Associative thinkingConvergent thinkingCreativityDual-process

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Area of Science:

  • Cognitive Psychology
  • Neuroscience
  • Artificial Intelligence

Background:

  • Convergent thinking is crucial for creativity and typically assumed to involve deliberate processes.
  • The Compound Remote Associates (CRA) test assesses the ability to find a single word connecting three unrelated words.

Purpose of the Study:

  • To investigate whether convergent thinking relies on controlled, deliberative processes or intuitive associative processes.
  • To examine the role of cognitive load, time constraints, and semantic memory structure in creative problem-solving.

Main Methods:

  • A two-response paradigm was used: an initial intuitive response (under cognitive load and time constraints) followed by a deliberate response.
  • Large language models and semantic network modeling were employed to analyze problem characteristics and participant performance.
  • Participants completed the CRA test, with their responses analyzed for accuracy and timing.

Main Results:

  • Accurate intuitive responses under cognitive load and time constraints often preceded correct final, deliberate responses.
  • Extended deliberation was generally not necessary for successful problem-solving on the CRA test.
  • Problems with smaller semantic search spaces were more effectively solved intuitively.
  • Individuals with more efficient and flexible semantic memory structures showed better intuitive performance.

Conclusions:

  • Effective creative problem-solving may frequently depend on rapid, automatic associative processes within semantic memory.
  • The assumption that convergent thinking solely relies on extended deliberation is challenged by these findings.
  • Intuitive processes play a significant role in creative tasks, particularly for problems with constrained semantic search spaces.