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The HoneyComb Paradigm for Research on Collective Human Behavior
Published on: January 19, 2019
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Synthesizing beaver coexistence messaging with the capability, opportunity, and motivation behavior model
Brian D Erickson1, Megan S Jones2
1Department of Fisheries, Wildlife, and Conservation Sciences, Oregon State University, Corvallis, Oregon, USA.
Summary
Conservation practitioners can improve human-beaver coexistence by using the COM-B model to tailor communication. This approach helps address landowners’ capability, opportunity, and motivation for managing beaver impacts effectively.
Area of Science:
- Wildlife conservation science
- Human-wildlife coexistence
- Behavior change communication
Background:
- Conservation efforts for North American beavers (Castor canadensis) in the western US often involve private landowners.
- Effective communication is crucial for coexistence, but current messaging rarely incorporates behavior change theories.
Purpose of the Study:
- To examine how conservation practitioners communicate with private landowners about beaver coexistence.
- To synthesize communication strategies using the COM-B model (Capability, Opportunity, Motivation, Behavior).
Main Methods:
- Conducted 23 semistructured interviews with conservation practitioners in Oregon, USA.
- Applied the COM-B model to analyze practitioners' communication approaches regarding human-beaver coexistence.
Main Results:
- Practitioners utilized diverse communication channels to understand and address landowner capability, opportunity, and motivation.
- Messages were customized to enhance knowledge, consider context, and align with landowner objectives.
- The COM-B model effectively synthesized complex communication dynamics.
Conclusions:
- The COM-B model offers a framework for practitioners to analyze and refine real-time communication for human-wildlife coexistence.
- This approach can help identify communication gaps and improve tailored messaging for landowners.
- Integrating behavior change theory enhances conservation communication strategies.
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