Jove
Visualize
Contact Us
JoVE
x logofacebook logolinkedin logoyoutube logo
ABOUT JoVE
OverviewLeadershipBlogJoVE Help Center
AUTHORS
Publishing ProcessEditorial BoardScope & PoliciesPeer ReviewFAQSubmit
LIBRARIANS
TestimonialsSubscriptionsAccessResourcesLibrary Advisory BoardFAQ
RESEARCH
JoVE JournalMethods CollectionsJoVE Encyclopedia of ExperimentsArchive
EDUCATION
JoVE CoreJoVE BusinessJoVE Science EducationJoVE Lab ManualFaculty Resource CenterFaculty Site
Terms & Conditions of Use
Privacy Policy
Policies

Related Concept Videos

First Impression01:09

First Impression

179
First impressions play a crucial role in social perception, shaping how individuals assess others in professional, academic, and interpersonal contexts. Psychological research highlights the significance of cognitive biases, such as the primacy and recency effects, which influence how people interpret and recall information.The Primacy Effect and Cognitive AnchoringThe primacy effect describes the tendency for initial information to impact judgment disproportionately. When individuals encounter...
179
Automatic Processing and Automatic Social Behavior01:28

Automatic Processing and Automatic Social Behavior

210
Automatic processing refers to the cognitive operations that occur without conscious intent or awareness, playing a fundamental role in shaping social cognition and behavior. These processes enable individuals to navigate complex social environments efficiently by relying on mental shortcuts and pre-existing knowledge structures known as schemas. One of the most influential mechanisms underlying automatic processing is priming, which subtly activates mental representations through exposure to...
210
Color Vision01:24

Color Vision

1.3K
Color perception begins in the retina, the light-sensitive layer at the back of the eye. Two main theories explain how colors are seen: the trichromatic theory and the opponent-process theory. The trichromatic theory, proposed by Thomas Young in 1802 and extended by Hermann von Helmholtz in 1852, suggests that color vision is based on three types of cone receptors in the retina. These cones are sensitive to different but overlapping ranges of wavelengths corresponding to red, blue, and green.
1.3K
Framing Effects03:26

Framing Effects

7.9K
Information is everywhere and its presentation—such as how and when items are presented—can impact our perceptions and decisions surrounding the info. This broad concept umbrellas framing effects—influences that occur due to the way information is framed in its appearance, whether it’s purely the order or the specific wording of a message. Let’s take a look at numerous ways in which two versions of something can objectively say the same thing, yet we respond in...
7.9K
The Anchoring-and-Adjustment Heuristic01:25

The Anchoring-and-Adjustment Heuristic

7.7K
In order to make good decisions, we use our knowledge and our reasoning. Often, this knowledge and reasoning is sound and solid. However, sometimes, we are swayed by biases or by others manipulating a situation. For example, let’s say you and three friends wanted to rent a house and had a combined target budget of $1,600. The realtor shows you only very run-down houses for $1,600 and then shows you a very nice house for $2,000. Might you ask each person to pay more in rent to get the...
7.7K
Optimal Arousal Theory01:23

Optimal Arousal Theory

737
The optimal arousal theory suggests that performance is maximized when an individual experiences a moderate level of arousal. This theory is closely tied to the Yerkes-Dodson law, which illustrates an inverted U-shaped relationship between arousal and performance. The law, formulated by psychologists Robert Yerkes and John Dodson, implies an ideal arousal level for optimal performance, and deviations from this level can lead to declines in effectiveness.
Inverted U-Shaped Performance Curve
The...
737

You might also read

Related Articles

Articles linked to this work by shared authors, journal, and citation graph.

Sort by
Same author

The attentional boost effect: current landscape and future directions.

Cognitive processing·2025
Same journal

The development of an optimal learning strategy for high-similarity categories: the effect of example sequence on children's category learning.

Psychological research·2026
Same journal

Musical training increases anticipatory responding and predictive control in sequence learning.

Psychological research·2026
Same journal

When emotions hurt: negative interpretations of bodily signals and interoceptive difficulties in fibromyalgia.

Psychological research·2026
Same journal

Emotion-specific modality effects in auditory and visual perception of emotion.

Psychological research·2026
Same journal

The effect of retrieval practice on incidental memory is modulated by emotional valence: evidence of ERPs.

Psychological research·2026
Same journal

The length of a piece of string: Where the whole is more than the sum of its constituent parts.

Psychological research·2026
See all related articles

Related Experiment Video

Updated: Jan 13, 2026

Measuring Attention and Visual Processing Speed by Model-based Analysis of Temporal-order Judgments
13:00

Measuring Attention and Visual Processing Speed by Model-based Analysis of Temporal-order Judgments

Published on: January 23, 2017

10.3K

Colour priming modulates the attentional boost effect.

Ricky K C Au1, Alvin K M Tang2

  • 1School of Arts and Social Sciences, Hong Kong Metropolitan University, Hong Kong, China. rau@hkmu.edu.hk.

Psychological Research
|January 9, 2026
PubMed
Summary
This summary is machine-generated.

Color priming enhances memory encoding during dual tasks. Congruent color priming strengthens the attentional boost effect (ABE), while incongruent priming weakens it, showing feature congruence is key.

Keywords:
Attentional boost effectDual taskMemory encodingPassive attentional capturePriming

More Related Videos

Training Synesthetic Letter-color Associations by Reading in Color
10:27

Training Synesthetic Letter-color Associations by Reading in Color

Published on: February 20, 2014

23.3K
Using Rapid Serial Visual Presentation to Measure Set-Specific Capture, a Consequence of Distraction While Multitasking
05:58

Using Rapid Serial Visual Presentation to Measure Set-Specific Capture, a Consequence of Distraction While Multitasking

Published on: August 29, 2018

9.3K

Related Experiment Videos

Last Updated: Jan 13, 2026

Measuring Attention and Visual Processing Speed by Model-based Analysis of Temporal-order Judgments
13:00

Measuring Attention and Visual Processing Speed by Model-based Analysis of Temporal-order Judgments

Published on: January 23, 2017

10.3K
Training Synesthetic Letter-color Associations by Reading in Color
10:27

Training Synesthetic Letter-color Associations by Reading in Color

Published on: February 20, 2014

23.3K
Using Rapid Serial Visual Presentation to Measure Set-Specific Capture, a Consequence of Distraction While Multitasking
05:58

Using Rapid Serial Visual Presentation to Measure Set-Specific Capture, a Consequence of Distraction While Multitasking

Published on: August 29, 2018

9.3K

Area of Science:

  • Cognitive Psychology
  • Neuroscience
  • Human Memory

Background:

  • The attentional boost effect (ABE) describes improved memory during dual-task situations.
  • Understanding factors influencing ABE, like passive attentional capture, is crucial for memory research.

Purpose of the Study:

  • To investigate how color priming affects passive attentional capture.
  • To determine if color priming modulates the strength of the attentional boost effect (ABE).

Main Methods:

  • Participants performed an encoding-recognition task under three color priming conditions: red, green, and yellow.
  • A dual-task paradigm involved detecting target signals while memorizing words.
  • Recognition memory was assessed via an old-new classification task.

Main Results:

  • ABE strength varied significantly across priming conditions.
  • Red priming (target-congruent) led to the greatest memory enhancement.
  • Green priming (target-incongruent) reduced ABE strength, suggesting interference.

Conclusions:

  • Color priming can enhance memory encoding in divided attention tasks.
  • Feature congruence between priming and targets is important for modulating ABE.
  • Passive attentional capture is influenced by pre-exposure to specific colors.