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Updated: Jan 17, 2026

Measuring the Subjective Value of Risky and Ambiguous Options using Experimental Economics and Functional MRI Methods
Published on: September 19, 2012
Misspecified models create the appearance of adaptive control during value-based choice.
Harrison Ritz1,2,3, Romy Frömer4,5,6,7, Amitai Shenhav8,9
1Cognitive, Linguistic, and Psychological Sciences, Brown University, Providence, RI, USA. hr0283@princeton.edu.
This study challenges a new theory of motivated control in decision-making. Alternative explanations, including task confounds, better account for observed adaptive control in evidence accumulation.
Area of Science:
- Cognitive Science
- Decision Science
- Computational Neuroscience
Background:
- Metacognitive factors influence decision-making by affecting evidence accumulation and response commitment.
- A recent theory proposed that option values modulate decision formation and response vigor, operationalized as lowered decision thresholds in drift-diffusion models.
Purpose of the Study:
- To reanalyze data supporting the novel theory of motivated control.
- To provide alternative explanations for observed adaptive control phenomena in decision-making.
- To critically evaluate the computational operationalization of controlled threshold adjustments.
Main Methods:
- Reanalysis of existing experimental data.
- Application of drift-diffusion modeling.
- Investigation of alternative evidence accumulation models.
- Examination of task confounds and time-dependent effects.
Main Results:
- Evidence for controlled threshold adjustments was explained by alternative factors.
- Task confounds, time-dependent threshold collapses, and stimulus-driven dynamics were identified as alternative explanations.
- The specific evidence for the novel theory of motivated control was challenged.
Conclusions:
- The findings question the necessity of invoking controlled threshold adjustments to explain adaptive decision control.
- Alternative computational models and careful consideration of task confounds are crucial for understanding decision-making control.
- This work highlights potential pitfalls in applying computational approaches to study control in decision processes.
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