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Sugar-Sweetened Beverage Warning Labels and Taxes: Simulated Impacts When Considering Implementation
Natalie Riva Smith1, Jennifer L Cruz2, Anna H Grummon3
1Department of Health Policy and Management, University of Pittsburgh School of Public Health, Pittsburgh, Pennsylvania.
American Journal of Preventive Medicine
|January 25, 2026
Summary
Sugar-sweetened beverage policies, like warning labels and excise taxes, can significantly reduce type 2 diabetes (T2D) cases. Policy design and long-term sustainment are crucial for maximizing their impact on public health.
Area of Science:
- Public Health
- Epidemiology
- Health Policy
Background:
- Sugar-sweetened beverage (SSB) policies, including warning labels and excise taxes, show potential for type 2 diabetes (T2D) prevention.
- Previous simulation models have not consistently assessed T2D prevention effects of SSB warning labels or combined label and tax policies.
- Few models have incorporated policy implementation factors like design and sustainment into outcome projections.
Purpose of the Study:
- To evaluate the potential impact of SSB warning label and excise tax policies on T2D prevention in US adults.
- To compare the effectiveness of different warning label designs (graphic vs. text) and tax sustainment scenarios.
- To assess the influence of policy implementation factors on T2D reduction outcomes.
Main Methods:
- A microsimulation model simulating T2D development in US adults (18-64) over 10 years was utilized.
- The model incorporated data from the National Health and Nutrition Examination Survey (2017-18) and the US Diabetes Surveillance System.
- Policy scenarios included graphic/text warning labels and a sustained or repealed $0.02/fluid ounce excise tax, compared to a status quo.
Main Results:
- A graphic warning label was projected to avert 945,000 T2D cases, while a text label could avert 480,000 cases over 10 years.
- A sustained $0.02/fluid ounce excise tax was estimated to avert 1,260,000 T2D cases.
- A tax repealed after one year would avert only 78,000 T2D cases, highlighting the importance of policy sustainment.
Conclusions:
- SSB policies represent a viable strategy for significantly reducing the burden of T2D.
- The effectiveness of SSB policies in preventing T2D is strongly influenced by their design and sustained implementation.
- Policy design and long-term commitment are critical for maximizing public health benefits in T2D prevention.
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