Evaluation of vaping cessation infographics among e-cigarette users: A cross-sectional, mixed-methods study

Area of Science:

• Public Health
• Health Communication
• Behavioral Science

Background:

• The rise in electronic cigarette use presents a significant public health challenge.
• Effective interventions are needed to support vaping cessation efforts.
• This study evaluates the impact of a vaping cessation infographic.

Purpose of the Study:

• To assess how vaping cessation infographics influence motivation for quitting.
• To gather user feedback for improving infographic design and content.
• To explore demographic differences in infographic reception.

Main Methods:

• A mixed-methods approach using an online cross-sectional survey.
• Participants (n=361) aged 19-64 evaluated a vaping cessation infographic.
• Poisson regressions analyzed infographic liking and cessation motivation; content analysis assessed feedback.

Main Results:

• 85.9% of participants favorably rated the infographic.
• Infographic liking was significantly associated with increased quit importance, commitment, and readiness.
• Positive feedback highlighted coping strategies and accessibility; areas for improvement included health risks and design.

Conclusions:

• Vaping cessation infographics can be effective tools for enhancing quit motivation.
• The infographic showed particular resonance with African American and Hispanic participants.
• Tailored interventions and content are crucial for diverse populations.