The case against efficiency: friction in social media

Joshua Garland1, Joe Bak-Coleman2,3, Susan Benesch4

  • 1Arizona State University, Tempe, AZ USA.

Npj Complexity
|January 26, 2026
PubMed
Summary

Social media

Related Concept Videos

Social Scripts02:10

Social Scripts

People tend to know what behavior is expected of them in specific, familiar settings. A script is a person’s knowledge about the sequence of events expected in a specific setting (Schank & Abelson, 1977). Essentially, scripts are a particular kind of schema, one containing default values for the features within an event. In the restaurant example, the script's features include the props (e.g., tables, menu, food, and money), the roles to be played (e.g., customer and waiter),...
10.3K
Social Proof00:52

Social Proof

Social proof is a form of persuasion based on comparison and conformity. People compare their behavior and actions to what others are doing and will change to conform to do what their peers do.
31.5K
Kinetic Friction01:26

Kinetic Friction

Consider a truck trying to pull a stationary car. As the truck exerts a force on the car, static friction is created at the point of contact between the two surfaces. This frictional force resists the car's movement and keeps it at rest. However, when the applied force by the truck surpasses the limiting static frictional force, an interesting phenomenon occurs. The frictional force at the interface reduces to a lower value, known as the kinetic frictional force. At this point, the car...
1.4K
Types of Friction Problems01:27

Types of Friction Problems

Friction is an essential concept in physics, engineering, and everyday life. It is the force that opposes the relative motion or tendency of such motion between two surfaces in contact. One of the most common types of friction encountered in various applications is dry friction. Dry friction problems can be broadly categorized into three types, each with unique characteristics and challenges.
The first type of dry friction problem involves situations where there is no apparent impending motion....
971
Friction: Problem Solving01:21

Friction: Problem Solving

Friction is an essential force that influences the motion of objects in daily life. Depending on the situation, it can be either beneficial or problematic. Consider a bus with a mass of three megagrams and its center of mass at a specific point, moving along a banked road at a constant speed. The coefficient of static friction between the tires and the road is 0.5. Find the maximum angle of the banked road at which the bus would not slip or tip.
Initially, a visual representation of the...
490
Social Traps01:41

Social Traps

Social traps are negative situations where people get caught in a direction or relationship that later proves to be unpleasant, with no easy way to back out of or avoid. The concept was orignally introduced by John Platt who applied psychology to Garrett Hardin's "Tragedy of the Commons", where in New England herd owners could let their cattle graze in the common ground. This situation seems like a good idea, but an individual could have an advantage. If they owned...
26.3K