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Targeted digital voter suppression efforts likely decrease voter turnout.

Young Mie Kim1, Ross Dahlke2, Hyebin Song3

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Summary
This summary is machine-generated.

Foreign interference in US elections involves digital voter suppression ads. This study found these ads disproportionately targeted non-Whites, decreasing voter turnout, especially among vulnerable groups.

Keywords:
advertisingforeign election interferencemicrotargetingsocial mediavoter suppression

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Area of Science:

  • Political Science
  • Communication Studies
  • Sociology

Background:

  • Foreign interference in US elections is a growing concern.
  • Undisclosed digital voter suppression advertising has been deployed.
  • Understanding exposure and impact of these ads is crucial.

Purpose of the Study:

  • To identify who is exposed to digital voter suppression ads.
  • To determine if and how exposure influences voter turnout.
  • To analyze targeting patterns of voter suppression campaigns.

Main Methods:

  • Utilized a user-level real-time ad tracking tool for exposure measurement.
  • Merged ad exposure data with individual survey responses.
  • Matched individual ad exposure to verified voter turnout records.

Main Results:

  • Voter suppression ads exhibited clear geo-racial targeting patterns.
  • Non-Whites in minority counties of battleground states received more ads.
  • Exposure to voter suppression ads was linked to decreased voter turnout.

Conclusions:

  • Voter suppression ads disproportionately target minority populations.
  • These ads have a measurable, albeit small, impact on voter turnout.
  • Targeted suppression may influence election outcomes by reducing turnout in key demographics.