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Telemedicine utilization and preventive services among a rural population
Daniel Cullen1, April M Falconi2, Carrie Levin2
1Elevance Health, 220 Virginia Ave, Indianapolis, IN 46204.
The American Journal of Managed Care
|January 27, 2026
Summary
Rural telemedicine use significantly increased preventive care visits. This association was stronger for certain health conditions, sexes, and regions, highlighting telemedicine
Area of Science:
- Public Health
- Health Services Research
- Digital Health
Background:
- Telemedicine adoption has surged, particularly in rural areas, necessitating an understanding of its impact on healthcare utilization.
- Preventive care is crucial for managing chronic conditions and improving overall health outcomes in underserved populations.
Purpose of the Study:
- To investigate the association between telemedicine utilization and the uptake of preventive care services among individuals residing in rural areas.
- To analyze how telemedicine use influences the likelihood of receiving recommended preventive screenings and services.
Main Methods:
- A retrospective cohort study design was employed, utilizing administrative claims data from January 2019 to December 2023.
- Propensity score matching and multivariate logistic regression analyses were used to compare rural telemedicine users with matched nonusers.
- The study analyzed a large sample of over 2 million individuals, examining telemedicine use in 2020 and from 2021-2023.
Main Results:
- Telemedicine use in 2020 was linked to a twofold increased likelihood of completing preventive care in 2021 (AOR, 2.01).
- Continued telemedicine use from 2021 to 2023 also showed a significant association with higher preventive care completion in 2023 (AOR, 1.88).
- These findings remained consistent even after accounting for the initial surge in telemedicine use during the pandemic.
Conclusions:
- Telemedicine use in rural populations is positively associated with increased utilization of preventive care services.
- The strength of this association is influenced by individual factors such as underlying health conditions, sex, and geographic region.
- Findings suggest telemedicine can play a vital role in enhancing preventive care access and adherence in rural settings.
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