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Voice in the algorithmic era: how perceived algorithmic control influences gig workers' voice behavior.

Ting Liang1, Yufei Zhang2, Dan Xiang2

  • 1School of Accounting, Southwestern University of Finance and Economics, Chengdu, China.

Frontiers in Psychology
|January 28, 2026
PubMed
Summary

Algorithmic control positively influences gig workers' voice behavior by increasing perceived fairness. Voice endorsement further shapes this relationship, impacting how workers express concerns under algorithmic management.

Keywords:
gig workersperceived algorithmic controlperception of algorithmic fairnessvoice behaviorvoice endorsement

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Area of Science:

  • Management Science
  • Organizational Behavior
  • Gig Economy Studies

Background:

  • Gig worker voice behavior is under-researched, especially concerning algorithmic control.
  • Existing research overlooks the pathways of voice behavior generation under algorithmic management.

Purpose of the Study:

  • To investigate the impact of perceived algorithmic control on gig workers' voice behavior.
  • To explore the mediating role of algorithmic fairness perception.
  • To examine voice endorsement as a moderator.

Main Methods:

  • Quantitative analysis of questionnaire data from 260 gig workers.
  • Qualitative insights from in-depth interviews with 22 gig workers.
  • Application of a moderated mediation model based on fairness heuristic theory.

Main Results:

  • Perceived algorithmic control positively predicts gig worker voice behavior via enhanced algorithmic fairness perception.
  • Voice endorsement moderates the link between algorithmic fairness perception and voice behavior.
  • Qualitative data reveal nuanced fairness perception construction and its influence on voice behavior.

Conclusions:

  • Algorithmic control can stimulate gig worker voice through fairness perceptions.
  • Understanding fairness perceptions is crucial for managing gig worker voice behavior.
  • Voice endorsement plays a key role in the decision to voice concerns.