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Guided by Routine and Nurturance: How Parent Characteristics Shape Online Infant Health Information Seeking.

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Area of Science:

  • Parenting and Child Development
  • Digital Health Communication
  • Social Media Research

Background:

  • Parents increasingly use digital and social media for infant health information.
  • Parental characteristics influence caregiving and decision-making, impacting information seeking.
  • Research is needed on how parenting styles affect online health information behaviors.

Purpose of the Study:

  • To investigate how routine orientation and nurturance in parenting influence digital and social media information-seeking behaviors.
  • To apply the selective exposure self- and affect- management model to understand these influences.
  • To examine specific parenting topics sought online by mothers of young infants.

Main Methods:

  • Cross-sectional survey design.
  • Participants included 124 mothers with infants 12 months or younger.
  • Data collected on parenting approaches (routine, nurturance) and digital/social media information-seeking behaviors.

Main Results:

  • Routine orientation positively predicted seeking information on naps, sleep training, and developmental milestones.
  • Nurturance negatively predicted seeking information on sleep training, crying, and infant bonding.
  • Routine orientation predicted asking questions in social media forums; nurturance predicted reading experiences and exchanging opinions.

Conclusions:

  • Parenting characteristics significantly shape online infant health information seeking.
  • Routine and nurturance influence the types of information sought and engagement with social media.
  • Findings offer insights into tailoring digital health interventions for parents.