A Psychological and Linguistic Analysis of "The 2024 State of the Climate Report: Perilous Times on Planet Earth"

A traditional goal of science and environmental communication, including climate communication, has been to encourage disinterested or uninformed audiences to pay more attention to the world around them and to shift disinterest and apathy toward positive engagement with nature and proenvironment lifestyles. We conducted an empirical investigation of audience responses to key aspects of the world scientists' "2024 State of the Climate Report: Perilous Times on Planet Earth," focusing on whether the language of this article manages to sway readers to rethink their attitudes toward climate change. Across many variations, the textual prompts we gave to readers did not overwhelmingly move the needle of public attitudes regarding climate change, suggesting that political affiliation and ideologies may be a much stronger indicator of public actions and attitudes than exposure to scientific information. Regarding climate change, we seem to be living in a time of information saturation and ideological entrenchment.