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Communicating breastfeeding benefits or formula-feeding risks? The underlying process explaining the framing effect

Margherita Guidetti1, Giulia Scaglioni1, Nicoletta Cavazza1

  • 1Department of Communication and Economics, University of Modena and Reggio Emilia, Reggio Emilia, Italy.

Applied Psychology. Health and Well-Being
|February 3, 2026
PubMed
Abstract

Keywords:
affective reactionsbreastfeeding promotiongain–loss framinghealth communicationinformation acceptanceself‐efficacy

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