Integrating Environmental Management into the Digital Economy and Green Development of Enterprises: A Theoretical and...

Through the application of network platforms and digital technologies, the digital economy can help enterprises monitor and manage resource use in real time, optimize resource allocation, and improve resource utilization efficiency, thus reducing energy consumption and environmental impact. This paper uses the data of A-share listed enterprises in the Shanghai and Shenzhen stock exchanges from 2012 to 2023 to construct a panel data model and empirically tests the effect and mechanism of the digital economy on the green development of enterprises. The study finds that the digital economy can promote the green development of enterprises and can promote the green development of enterprises by stimulating green technology innovation and enhancing green management innovation. Further tests show that the promotion effect of the digital economy on corporate green development is more prominent in the higher degree of public environmental attention, market competition, executives with digital backgrounds, and enterprises belonging to the digital economy industry. The economic consequences test shows that the digital economy significantly improves corporate green total factor productivity by promoting corporate green development. The research conclusion provides a new idea for the implementation and planning of enterprise green development and provides an important reference for the government to formulate relevant digital economy and environmental protection policies.