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Using a Virtual Store As a Research Tool to Investigate Consumer In-store Behavior
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Direct-to-consumer commercial virtual care: a scoping review.

Sheryl Spithoff1,2, Catriona A Arnott2, Aydin Visanji2

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This summary is machine-generated.

Despite numerous studies on direct-to-consumer (DTC) virtual care, insights into its impact on quality, outcomes, and ethics remain limited. Financial ties to industry may introduce bias in research findings.

Keywords:
Health ServicesHealth informaticsSystematic ReviewTelemedicine

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Area of Science:

  • Health Services Research
  • Digital Health
  • Virtual Care

Background:

  • Direct-to-consumer (DTC) commercial virtual care has seen rapid expansion.
  • Existing literature on DTC virtual care is growing, necessitating a synthesis of evidence.

Conclusions:

  • A significant knowledge gap exists regarding the impact of DTC virtual care on quality, outcomes, utilization, and ethical concerns.
  • The prevalence of industry financial ties suggests potential bias in the current body of research.
  • Further rigorous research is needed to understand the true impact of DTC virtual care.