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Published on: September 26, 2017
Communicating risks more comprehensively using simulated experience
Kevin E Tiede1, Ralph Hertwig2, Rui Mata3
1Center for Adaptive Rationality, Max Planck Institute for Human Development, 14195 Berlin, Germany; Institute for Planetary Health Behaviour, University of Erfurt, 99105 Erfurt, Germany; Health Communication, Bernhard Nocht Institute for Tropical Medicine, 20359 Hamburg, Germany.
Abstract:
Traditional risk communication emphasizes the probability of possible outcomes but neglects other crucial dimensions of risks. We propose a taxonomy of risk information and illustrate how simulated experience can convey overlooked aspects. We conclude with a research agenda to advance the theory and practice of risk communication across domains.
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