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Published on: September 26, 2017
Communicating risks more comprehensively using simulated experience
Kevin E Tiede1, Ralph Hertwig2, Rui Mata3
1Center for Adaptive Rationality, Max Planck Institute for Human Development, 14195 Berlin, Germany; Institute for Planetary Health Behaviour, University of Erfurt, 99105 Erfurt, Germany; Health Communication, Bernhard Nocht Institute for Tropical Medicine, 20359 Hamburg, Germany.
Risk communication often focuses on probability, overlooking other key risk aspects. This study introduces a new taxonomy and suggests simulated experiences to improve risk information delivery.
Area of Science:
- Risk Communication
- Decision Science
- Information Science
Background:
- Traditional risk communication primarily focuses on the probability of outcomes.
- Crucial dimensions of risk beyond probability are often neglected in communication strategies.
Purpose of the Study:
- To propose a novel taxonomy for organizing risk information.
- To illustrate how simulated experience can effectively convey overlooked risk aspects.
- To advance the theory and practice of risk communication.
Main Methods:
- Development of a comprehensive taxonomy for risk information.
- Utilizing simulated experience as a method for conveying risk dimensions.
- Review and synthesis of existing risk communication literature.
Main Results:
- The proposed taxonomy categorizes risk information beyond simple probabilities.
- Simulated experiences demonstrate potential in communicating nuanced risk factors.
- Identified gaps in current risk communication theory and practice.
Conclusions:
- Risk communication requires a broader framework than just probability.
- Simulated experiences offer a promising avenue for enhancing risk understanding.
- Further research is needed to integrate these findings across various domains.
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