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Influenza Vaccine Communication During Pediatric Hospitalizations: A Qualitative Study
Annika M Hofstetter1,2, Mary Beth Bennett1,2,3, Julia Wignall2
1Department of Pediatrics, University of Washington School of Medicine, Seattle, Washington.
Insights
Pediatric influenza vaccination communication during hospitalization is key. Healthcare professionals need better training and institutional support to effectively recommend vaccines to parents, improving childhood immunization rates.
Area of Science:
- Pediatric healthcare
- Vaccinology
- Health communication
Background:
- Health care professional (HCP) communication significantly influences parental acceptance of influenza vaccination for hospitalized children.
- However, specific communication strategies and their effectiveness remain underexplored.
Purpose of the Study:
- To explore parental and HCP perspectives on influenza vaccine communication during pediatric hospitalization.
- To identify key components for optimizing vaccine conversations in this setting.
Main Methods:
- Semistructured interviews were conducted with parents and HCPs at a pediatric hospital during the 2018-2019 influenza season.
- Interviews were audio-recorded, transcribed, and analyzed thematically.
- Eligible participants included English- and Spanish-speaking parents whose children required influenza vaccination.
Main Results:
- Parents expressed openness to discussing influenza vaccination, valuing strong HCP recommendations.
- HCPs reported lacking knowledge, comfort, and skills for vaccine discussions, desiring accessible information and institutional support.
- Both groups emphasized tailoring communication to individual patient and family needs.
Conclusions:
- Hospitalization presents a crucial opportunity for influenza vaccine conversations.
- Optimizing communication requires addressing HCP knowledge/comfort gaps and providing institutional support.
- Tailored communication strategies can enhance parental vaccine acceptance for hospitalized children.
Introduction:
Health care professional (HCP) communication about influenza vaccination has been shown to positively impact parental vaccine acceptance for hospitalized children. Few studies have explored key components of this communication.
Methods:
We conducted semistructured interviews of parents and HCPs (eg, nurses, nurse practitioners, and physicians) caring for children hospitalized at a quaternary care pediatric hospital during the 2018-2019 influenza season. English- and Spanish-speaking parents were eligible if their child was due for influenza vaccine at the time of admission. Interviews were audio recorded, transcribed, and, if applicable, translated into English. Transcripts were analyzed using thematic analysis.
Results:
Parents (n = 23) were primarily female (87%), white (61%), and English speaking (91%). HCPs (nurses n = 15; nurse practitioners n = 5; physicians = 10) had worked in their profession for a median of 4.3 years. Major themes included parental and HCP openness to addressing influenza vaccination during hospitalization and the importance of tailoring vaccine communication for each patient and family. Many parents felt a strong recommendation would be motivating but noted that HCPs frequently missed opportunities to recommend vaccination. Many HCPs reported lacking the requisite knowledge, comfort, and skills for discussing vaccines. They felt easy access to vaccine information and scripted responses to common concerns would be helpful. Many thought institutional support of influenza vaccination (ie, via policies, statements) would build staff confidence in discussing vaccines.
Conclusions:
These findings highlight an opportunity to engage families in influenza vaccine conversations during hospitalization and offer insights into how communication between patients, families, and HCPs could be optimized in this setting.
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