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Winners and losers in the platform revolution
1University of Illinois Chicago, Chicago, Illinois, United States of America.
Plos One
|February 10, 2026
Summary
Open platform strategies show mixed results for firm value. Success hinges on developer ecosystems and innovation, while failures stem from strategic missteps and poor management.
Area of Science:
- Business Strategy
- Innovation Management
- Corporate Finance
Background:
- Extends prior research on open platform strategies by Parker and Van Alstyne (2018) and Parker et al. (2017).
- Addresses the need for a nuanced understanding of open platform initiative outcomes.
Purpose of the Study:
- To investigate the success and failure factors of open platform strategies.
- To assess the impact of open platform initiatives on firm profitability and value.
- To provide actionable insights for managing open platform strategies effectively.
Main Methods:
- Event study methodology applied to 52 open platform initiatives.
- Analysis of firm value changes associated with these initiatives.
- Qualitative assessment of factors contributing to success and failure.
Main Results:
- Open platform initiatives yield mixed outcomes: significant value creation, destruction, or no impact.
- Successful initiatives fostered developer ecosystems, accelerated innovation, and leveraged strategic advantages.
- Failures were linked to strategic misalignment, perceived desperation, and inadequate open-source management.
Conclusions:
- The value of open-sourcing is contingent on strategic alignment and clear value propositions.
- Robust community management is crucial for successful open platform strategies.
- Firms must balance innovation, control, and profitability when implementing open platform strategies.
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