Related Experiment Video
Updated: Feb 13, 2026

How to Create and Use Binocular Rivalry
Published on: November 10, 2010
Amicable rivalries and hostile rivalries: Divergent profiles of motivation and unethical conduct
Valentino E Chai1, Benjamin A Converse2, Stephen M Garcia3
1Graduate School of Business, Stanford University.
Abstract:
Rivalries motivate competitive performance but can also increase unethical intentions. Although extant theorizing treats this moral-motivational trade-off as inevitable, we show that rivalry's effect on unethical intentions depends on the tenor of the rivalry. Colder competitive relationships (hostile rivalries) exhibit the competitive profile documented in the literature: stronger motivation and increased unethical intentions. But warmer competitive relationships (amicable rivalries) involve a different competitive profile: stronger motivation without increased unethical intentions. Study 1 supported the assumption that participants could identify both amicable and hostile rivalries in their lives. These different rivalries evoked different judgments of warmth, but they did not differ in relationship duration, importance, or competitive domain. Study 2 demonstrated that amicable and hostile rivalries involve higher motivation compared to nonrival competition, but only hostile rivalries provoked stronger unethical intentions. This divergence can be partly explained by individuals' relative focus on the outcome of winning versus the process of competing against hostile (relative to amicable) rivals (Studies 2 and 3). Prompting participants to reflect on the value they derive from the process of competing against their hostile rival significantly reduced unethical intentions (Study 3). These findings encourage more nuanced theorizing about rivalry and identify pathways for organizations to leverage the motivational benefits of rivalry without the ethical trade-offs. (PsycInfo Database Record (c) 2026 APA, all rights reserved).
Related Concept Videos
Robbers Cave
Secondary Motives: Power Motivation and Achievement Motivation
Power motivation is characterized by the desire to influence, control, or have an impact on others. It is shaped by an individual's experiences, social environment, and cultural context. People with high power motivation are...
Secondary Motives: Affiliation Motivation and Aggression Motivation
Divergence and Curl
Divergence and Stokes' Theorems
Gene Duplication and Divergence
The duplicated copies of the gene are called Paralogs. Paralogs with similar sequences and functions form a gene family. Across several species, a large number of gene families are...

