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Related Experiment Video

Updated: Feb 15, 2026

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Lessons Learned in Recruiting for a Community Project on COVID-19 Vaccination Messaging Within a Hispanic Population.

Karishma Chatterjee1, Chyng-Yang Jang1, Grace Ellen Brannon1

  • 1The University of Texas at Arlington, Arlington, TX, USA.

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|February 14, 2026
PubMed
Summary

Community-based recruitment strategies effectively engaged Hispanic/Latino populations for COVID-19 vaccine perception research. This approach overcame participation barriers, informing future public health communication for diverse groups.

Keywords:
COVID-19HispanicPEN-3 modelcommunication infrastructure theorycommunity partnershipshealth equityhealth research participation

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Area of Science:

  • Public Health
  • Health Communication
  • Sociology

Background:

  • COVID-19 disproportionately impacted U.S. Hispanic/Latino communities, yet research participation is hindered by systemic and historical factors.
  • Lower COVID-19 vaccination rates necessitate understanding vaccine perceptions within these communities.
  • Existing research faces challenges in engaging Hispanic/Latino populations due to various barriers.

Purpose of the Study:

  • To explore Hispanic/Latino perceptions of COVID-19 vaccines.
  • To inform the design of effective public health messages for vaccination.
  • To detail recruitment strategies for engaging this population in health research.

Main Methods:

  • Utilized a multifaceted recruitment strategy based on the PEN-3 model and communication infrastructure theory.
  • Employed community partners (meso-level agents) as recruitment enablers and communication hotspots.
  • Incorporated micro-level agents for digital literacy support during survey navigation.

Main Results:

  • Meso-level agents, like community partners, were crucial for participant recruitment and engagement.
  • Micro-level agents provided essential support, facilitating survey completion.
  • The study identified specific successful strategies and challenges in recruiting Hispanic/Latino participants.

Conclusions:

  • A community-centered, multi-layered recruitment approach is effective for health research in Hispanic/Latino communities.
  • Understanding community dynamics and providing targeted support enhances participation and data quality.
  • Findings offer practical implications for designing culturally relevant health messages and improving research engagement strategies.