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The Effectiveness of Tailored Messaging Interventions to Promote Cancer Screening Adherence: A Systematic Review
Miriam Capasso1, Marcella Bianchi2, Anna Rosa Donizzetti3
1Department of International Humanistic and Social Sciences, University of International Studies of Rome.
Tailored communication campaigns effectively boost cancer screening adherence, especially for breast and cervical cancers. Strategic use of personalized messages, grounded in behavioral theories and multi-format delivery, enhances screening intentions and behaviors.
Area of Science:
- Public Health
- Health Communication
- Behavioral Science
Background:
- Effective communication is crucial for cancer prevention and early detection.
- Promoting adherence to cancer screenings significantly improves patient health outcomes.
Purpose of the Study:
- To systematically review the effectiveness of tailored messaging interventions for promoting cervical, breast, and colorectal cancer screenings.
- To assess the impact of personalized communication on screening intention and behavior.
Main Methods:
- Systematic review of randomized controlled trials (2000-2025).
- Inclusion criteria: personalized content based on psychological variables, measured screening outcomes.
- Data sources: PsycINFO, PubMed, Scopus; 42 studies included; narrative synthesis.
Main Results:
- Tailored interventions outperformed passive controls but showed variable success against active, non-tailored messages.
- Effectiveness was greater for female cancer screenings (breast, cervical) than colorectal cancer screening.
- Successful interventions utilized behavioral theories and multiple communication formats (text with visual/audio).
Conclusions:
- Tailored messaging can positively influence cancer screening behaviors, with effectiveness dependent on strategic application.
- Future research should explore conditions favoring tailored approaches over simpler strategies.
- Developing stratified intervention models is recommended to identify subgroups benefiting most from resource-intensive tailored methods.
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