Consumers' psychological constructs regarding hybrid meat products: A scoping review protocol

Area of Science:

• Food Science and Technology
• Consumer Psychology
• Sustainable Consumption

Background:

• Growing global meat consumption poses environmental and health risks.
• Hybrid meat products offer a sustainable protein transition pathway.
• A comprehensive overview of consumer psychology for hybrid meat is lacking.

Purpose of the Study:

• To map existing evidence on consumer psychological constructs related to hybrid meat products.
• To identify key psychological outcomes influencing hybrid meat acceptance and consumption.
• To provide a foundation for future research on consumer behavior towards sustainable protein.

Main Methods:

• Scoping review protocol utilizing the Population, Concept, Context (PCC) framework.
• Adherence to Joanna Briggs Institute (JBI) methodology and PRISMA-ScR reporting guidelines.
• Systematic literature search up to December 2025 across multiple databases; data extraction and descriptive thematic analysis.

Main Results:

• This section will summarize the findings of the scoping review once completed.
• Anticipated results include identification of prevalent psychological constructs (e.g., attitudes, perceptions) and outcomes (e.g., acceptance, purchase intent).
• The review will categorize findings based on consumer demographics and product characteristics.

Conclusions:

• This protocol outlines a rigorous approach to synthesizing current knowledge on consumer psychology and hybrid meat products.
• The findings will inform strategies to encourage adoption of hybrid meat, supporting sustainable diets.
• This review will highlight research gaps and guide future investigations into consumer acceptance of novel protein sources.