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Related Experiment Video

Updated: Feb 20, 2026

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Patient reach: A system-level patient coverage indicator for academic detailing programs.

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    Summary
    This summary is machine-generated.

    Academic Detailing (AD) now has a Patient Reach (PR) measure to track educational outreach impact. This new metric helps optimize clinician selection for improved patient care across the US Department of Veterans Affairs.

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    Area of Science:

    • Health Services Research
    • Pharmacy Practice
    • Quality Improvement

    Background:

    • Academic Detailing (AD) is crucial for integrating evidence-based treatments into clinical practice.
    • A significant gap exists in measuring AD campaign-level coverage and impact on patient populations.
    • Existing methods lack simplicity and convenience for optimizing AD outreach.

    Purpose of the Study:

    • To introduce and describe the Patient Reach (PR) measure, a novel metric for Academic Detailing Services (ADS).
    • To provide a campaign-level coverage measure for optimizing the impact of AD on patient populations within the US Department of Veterans Affairs (VA).
    • To establish a primary indicator for prioritizing clinicians for educational outreach sessions.

    Main Methods:

    • The Patient Reach (PR) measure was developed and implemented by the VA Pharmacy Benefits Management (PBM) ADS.
    • The PR measure quantifies the proportion of actionable patients linked to clinicians receiving educational outreach.
    • Data on PR coverage is collected across VA regions, medical centers, and individual clinicians since March 2024.

    Main Results:

    • The PR measure was successfully implemented in March 2024.
    • It provides granular data on PR coverage at regional, medical center, and clinician levels.
    • The measure serves as a key tool for prioritizing clinicians for targeted outreach.

    Conclusions:

    • The Patient Reach (PR) measure offers a simple and convenient way to assess AD campaign reach.
    • It is expected to enhance the prioritization of clinicians for outreach, potentially improving downstream practice changes.
    • The PR measure has potential applications in various pharmacy settings, including chronic disease management and stewardship programs.