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Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements
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Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements

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A study of consumer-generated advertising-An experimental analysis based on purchase experiences, information

Chuanxi Cai1, Yu Liu1

  • 1School of Economic and Management, Nanjing Forestry University, Nanjing, Jiangsu, China.

Plos One
|February 19, 2026
PubMed

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