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Responsible Public Health Risk Communication: A New Framework for Consumer Safety.

Rushabh H Doshi1, Bhav Jain2, Siona Mishra3

  • 1Section of Digestive Diseases, Yale School of Medicine, New Haven, CT, USA.

American Journal of Health Promotion : AJHP
|February 20, 2026
PubMed
Summary
This summary is machine-generated.

Failures in consumer product risk communication cause harm and erode trust. A new proactive public health framework with transparency, clarity, independent validation, and accountability is urgently needed.

Keywords:
awarenessculture changeeducation/communicationshealth policyopportunitystrategiesstrategies, awarenesssupportive environments

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Area of Science:

  • Public Health
  • Risk Communication Science
  • Policy Analysis

Background:

  • Failures in communicating consumer product risks (pharmaceuticals, food, medical devices) lead to preventable harm and decreased public trust.
  • Current risk communication paradigms are reactive, failing to adequately address systemic vulnerabilities in product oversight.

Purpose of the Study:

  • To critique the existing consumer product risk communication framework.
  • To propose an integrated, proactive public health model for risk communication.

Main Methods:

  • Conceptual and policy analysis drawing on major safety crises.
  • Synthesis of system-level vulnerabilities in consumer product oversight.
  • Integration of risk communication and risk perception science principles.

Main Results:

  • Identified predictable failure points: delayed risk disclosure, inconsistent messaging, and inadequate accountability.
  • Proposed a four-pillar framework: proactive transparency, evidence-based communication clarity, independent validation, and systemic accountability.

Conclusions:

  • Incremental regulatory changes are insufficient to address structural risk communication failures.
  • An integrated, proactive framework is essential for public health, informed decision-making, and restoring confidence in consumer product safety.