Jove
Visualize
Contact Us
JoVE
x logofacebook logolinkedin logoyoutube logo
ABOUT JoVE
OverviewLeadershipBlogJoVE Help Center
AUTHORS
Publishing ProcessEditorial BoardScope & PoliciesPeer ReviewFAQSubmit
LIBRARIANS
TestimonialsSubscriptionsAccessResourcesLibrary Advisory BoardFAQ
RESEARCH
JoVE JournalMethods CollectionsJoVE Encyclopedia of ExperimentsArchive
EDUCATION
JoVE CoreJoVE BusinessJoVE Science EducationJoVE Lab ManualFaculty Resource CenterFaculty Site
Terms & Conditions of Use
Privacy Policy
Policies

Related Concept Videos

Types of Biopharmaceutical Studies: Controlled and Non-Controlled Approaches01:23

Types of Biopharmaceutical Studies: Controlled and Non-Controlled Approaches

500
Biopharmaceutical studies constitute a vital field aiming to enhance drug delivery methods and refine therapeutic approaches, drawing upon diverse interdisciplinary knowledge. In research methodologies, the choice between controlled and non-controlled studies significantly influences the study's reliability and accuracy.
Non-controlled studies, commonly employed for initial exploration, lack a control group, rendering them susceptible to biases and external influences. In contrast,...
500
Bias in Epidemiological Studies01:29

Bias in Epidemiological Studies

1.4K
Biases can arise at various stages of research, from study design and data collection to analysis and interpretation. Recognizing and addressing these biases is essential to ensure the validity and reliability of epidemiological findings.Broadly speaking, biases in epidemiology fall into three main categories: selection bias, information bias, and confounding. A more detailed description of possible biases is:  
1.4K
Study Designs in Epidemiology01:20

Study Designs in Epidemiology

1.2K
Epidemiological study designs are fundamental tools for investigating the distribution, determinants, and control of health conditions in populations. They help researchers understand the relationships between exposures and outcomes, and they broadly fall into two categories: "observational" and "experimental" studies.
Observational studies are those where the researcher does not intervene but rather observes natural variations. They include cross-sectional, cohort, and...
1.2K
Factors Affecting Illness01:18

Factors Affecting Illness

5.5K
When a person's physical, emotional, intellectual, social development or spiritual functioning is compromised, this deviation from a healthy normal state is called illness. Illness creates stress that in turn harms individuals. Irritation, anger, denial, hopelessness, and fear are behavioral and emotional changes an individual experiences in the phases of illness. A variety of factors influence a person's health and well-being.
For instance, risk factors are connected to illness,...
5.5K
Confounding in Epidemiological Studies01:27

Confounding in Epidemiological Studies

888
Confounding in statistical epidemiology represents a pivotal challenge, referring to the distortion in the perceived relationship between an exposure and an outcome due to the presence of a third variable, known as a confounder. This variable is associated with both the exposure and the outcome but is not a direct link in their causal chain. Its presence can lead to erroneous interpretations of the exposure's effect, either exaggerating or underestimating the true association. This...
888
Social Proof00:52

Social Proof

32.4K
Social proof is a form of persuasion based on comparison and conformity. People compare their behavior and actions to what others are doing and will change to conform to do what their peers do.
32.4K

You might also read

Related Articles

Articles linked to this work by shared authors, journal, and citation graph.

Sort by
Same author

Factors Associated With Digital Health Literacy in the United Kingdom: Cross-Sectional Online Survey.

Journal of medical Internet research·2026
Same author

Legitimacy, trust and readiness for implementing lifestyle medicine in England: a cross-sectional study.

BMJ open·2026
Same author

Continuity of care beyond access: measuring resolution rather than contact.

Journal of the Royal Society of Medicine·2026
Same author

Patient-centred care: is it enough?

Journal of the Royal Society of Medicine·2026
Same author

Perspectives on Continuous Glucose Monitoring Among Adults with Type 2 Diabetes in the United Kingdom: Cross-Sectional Survey.

JMIR formative research·2026
Same author

Evaluating the national rollout of the NHS App in England using qualitative and quantitative methods.

Health and social care delivery research·2026

Related Experiment Video

Updated: Feb 24, 2026

COVID-19 Seroprevalence Test for IgG Antibody Levels Among Healthy Donors Across Different Pandemic Phases in Jeddah
04:43

COVID-19 Seroprevalence Test for IgG Antibody Levels Among Healthy Donors Across Different Pandemic Phases in Jeddah

Published on: June 24, 2025

542

The Rashōmon Effect and COVID-19 vaccine decision-making: A qualitative study.

Poonam Madar1, Raj S Chandok2, Azeem Majeed2

  • 1Department of Journalism, City St. George's, University of London, London, UK.

JRSM Open
|February 23, 2026
PubMed
Summary

COVID-19 vaccine decisions are complex and evolving, influenced by personal experiences and the "infodemic." Understanding this uncertainty is key to improving health literacy and informed choices for South Asians in London.

Keywords:
COVID-19 pandemicqualitative studyrashōmon effectvaccine decision-makingvaccine hesitancy

More Related Videos

Dynamic Monitoring of Seroconversion using a Multianalyte Immunobead Assay for Covid-19
08:48

Dynamic Monitoring of Seroconversion using a Multianalyte Immunobead Assay for Covid-19

Published on: February 16, 2022

3.5K
Online Repetitive Transcranial Magnetic Stimulation of Dorsomedial and Dorsolateral Prefrontal Cortex in Cognition Decision Making, and Cognitive Dissonance
13:20

Online Repetitive Transcranial Magnetic Stimulation of Dorsomedial and Dorsolateral Prefrontal Cortex in Cognition Decision Making, and Cognitive Dissonance

Published on: December 5, 2025

1.0K

Related Experiment Videos

Last Updated: Feb 24, 2026

COVID-19 Seroprevalence Test for IgG Antibody Levels Among Healthy Donors Across Different Pandemic Phases in Jeddah
04:43

COVID-19 Seroprevalence Test for IgG Antibody Levels Among Healthy Donors Across Different Pandemic Phases in Jeddah

Published on: June 24, 2025

542
Dynamic Monitoring of Seroconversion using a Multianalyte Immunobead Assay for Covid-19
08:48

Dynamic Monitoring of Seroconversion using a Multianalyte Immunobead Assay for Covid-19

Published on: February 16, 2022

3.5K
Online Repetitive Transcranial Magnetic Stimulation of Dorsomedial and Dorsolateral Prefrontal Cortex in Cognition Decision Making, and Cognitive Dissonance
13:20

Online Repetitive Transcranial Magnetic Stimulation of Dorsomedial and Dorsolateral Prefrontal Cortex in Cognition Decision Making, and Cognitive Dissonance

Published on: December 5, 2025

1.0K

Area of Science:

  • Public Health
  • Social Science
  • Health Communication

Background:

  • COVID-19 vaccine decision-making is a complex process.
  • South Asian communities in London faced unique challenges during the pandemic.
  • The
  • infodemic
  • surrounding vaccines created ambiguity and mistrust.

Purpose of the Study:

  • To explore COVID-19 vaccine decision-making among South Asians in London.
  • To understand the factors influencing vaccine acceptance or hesitancy.
  • To identify strategies for improving health literacy and informed choices.

Main Methods:

  • Qualitative study using in-depth semi-structured telephone and virtual interviews.
  • Convenience and purposive sampling of 12 London-based participants (patients, clinicians, receptionist).
  • Respondents categorized as vaccine compliant or non-compliant based on vaccination status.

Main Results:

  • Vaccine decision-making is a fluid, evolving process shaped by personal experiences and risk assessment.
  • Some individuals formed an 'epistemic community of uncertainty' due to the vaccine "infodemic."
  • Ambiguity and mistrust, akin to the Rashōmon effect, were prevalent.

Conclusions:

  • Flexible and innovative strategies are needed to address complex decision-making factors.
  • A personalized approach to engagement is vital for improving scientific and health literacy.
  • Overcoming barriers to informed and autonomous choices requires nuanced understanding.