Healthy Lifestyles and Self-Improvement Videos on YouTube: A Thematic Analysis of Teen-Targeted Social Media Content

As teenagers increasingly turn to social media for health-related information, understanding the values of teen-targeted content has become important. Although videos on healthy lifestyles and self-improvement are gaining popularity on social media platforms like YouTube, little is known about how these videos benefit and engage with teenage viewers. To address this, we conducted a thematic analysis of 44 YouTube videos and 66,901 comments. We found that these videos provide various advice on teenagers' common challenges, use engaging narratives for authenticity, and foster teen-centered communities through comments. However, a few videos also gave misleading advice to adolescents that can be potentially harmful. Based on our findings, we discuss design implications for creating relatable and intriguing social media content for adolescents. Additionally, we suggest ways for social media platforms to promote healthier and safer experiences for teenagers.