[Health influencers: a new form of leadership?]

Healthcare professionals are speaking out and taking to social media, becoming health influencers. Their visibility is creating a new form of leadership, both among professionals in the sector and the general public. While particularly useful for prevention, these communication networks can be exposed to certain abuses, such as misinformation and opaque partnerships. A legal, professional, and institutional framework is being put in place to ensure the transparency and reliability of content. However, it is everyone's responsibility to learn how to use these tools to their fullest potential.