Attitudes to Restrictions on the Promotion and Parental Supply of Zero Alcohol Products
Related Experiment Video
Updated: May 5, 2026
Construction of Vapor Chambers Used to Expose Mice to Alcohol During the Equivalent of all Three Trimesters of Human Development
Published on: July 13, 2014
Laura Bathie1, Asad Yusoff1, Bella Sträuli1,2
1The George Institute for Global Health, Faculty of Medicine & Health, UNSW Sydney, Sydney, Australia.
Introduction:
Concerns have emerged regarding the potential of zero alcohol products (ZAP) to increase youth exposure to alcohol branding and normalise consumption of alcohol-flavoured/branded beverages. To inform future policies, this study aimed to explore attitudes to restrictions on ZAPs advertising in public spaces and parental provision of ZAPs to teenagers.
Methods:
The study sample comprised 3310 Australian adults who completed an online panel survey. Respondents reported level of agreement with statements about: (i) banning ZAPs advertising on public transport; (ii) banning ZAPs advertising on billboards near schools; (iii) removing ZAPs advertising from professional sport; and (iv) the acceptability of parents providing ZAPs to teenagers. Responses were analysed descriptively and via linear regression to identify demographic correlates of agreement.
Results:
Support for advertising restrictions was modest, with 47% of respondents agreeing with banning ZAPs advertising near schools, 33% with removing ZAPs advertising from professional sport and 31% with banning ZAPs advertising on public transport. Nearly half (45%) disagreed with parental provision of ZAPs to teenagers. Overall, older age and lower socioeconomic status were associated with small increases in support for advertising restrictions and opposition to parental supply.
Discussion And Conclusions:
Support for ZAPs-related restrictions is lower than for comparable alcohol advertising policies, potentially reflecting limited awareness of ZAPs' role in promoting alcohol brands. These findings underscore the need for public education on ZAPs-related risks and suggest that specific messaging may be necessary to build support for regulatory interventions aimed at protecting youth.
Related Concept Videos
02:23Alcohols from Carbonyl Compounds: Reduction
Catalytic hydrogenation is similar to the reduction of an alkene or alkyne by adding H2 across the pi bond in the presence of transition metal catalysts like Raney Ni, Pd–C, Pt, or Ru. Aldehydes and ketones can be reduced by this method, often under mild to moderate heat...
02:31Protection of Alcohols
Protection
It defines a protecting group as the masking agent to make the more reactive species inert to a given set of conditions. This concept is depicted via the illustration of liquid flow through different outlets in an assembly of pipes. The analogy helps to understand the role...
01:25Drug Regulation
01:27CNS Depressants: Alcohol and Nicotine
01:27Parenting Styles
Authoritarian Parenting
This style is strict and controlling, with little room for open dialogue. Authoritarian parents demand obedience and often enforce rules with minimal warmth. Children raised this way may lack social skills and initiative, usually comparing themselves to others unfavorably.
Authoritative...
01:25Self-Regulation