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Persuasive Impact of Loss and Gain Frames on Intentions to Exercise: A Test of Six Moderators

Jakob D Jensen1,2, Chelsea L Ratcliff1,2,3,4, Robert N Yale3

  • 1Department of Communication, University of Utah.

Communication Monographs
|March 6, 2026
PubMed

Keywords:
Loss frameconsideration of future consequencesdoseefficacyexerciseextended parallel process modelgain framegrithealth information overloadmoderators

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