A Paradigm Model for Attracting and Retaining Healthcare Professionals in Tehran Hospitals: A Study in Iran

Retaining and attracting healthcare professionals is crucial for hospital managers, as many professionals leave due to workplace hazards, excessive workload, and poor working conditions. This exodus leads to a loss of human capital, decreased patient trust, and financial difficulties for hospitals.

This study aims to design and explain an employer branding model for hospitals in Tehran City to attract and retain healthcare professionals.

This study used a mixed-method approach. Qualitative data were collected through in-depth interviews with 15 healthcare management and human resource management experts. Quantitative data were collected from 367 healthcare professionals using a researcher-made questionnaire. Data were analyzed using grounded theory methodology.

The study developed a paradigm model with six causal factors impacting a hospital's ability to attract and retain healthcare professionals: A strong mission statement, effective human resource management, internal marketing, evaluation of the hospital's reputation as an employer, financial stability, and industry competitiveness.

Implementing these strategies can result in motivated and long-term employees who become brand ambassadors for the hospital and contribute to a stronger brand compared to competitors. This model provides a framework for hospitals in developing countries to improve their employer branding and address healthcare professional retention challenges.