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Strategies and recommendations for embedding sustainability in innovation and design processes
Laura Höpfl1,2,3, Pascal Dolezalek4, Camaren Peter5
1Teaching and Learning with Intelligent Systems, University of Stuttgart, 70174, Stuttgart, Germany. laura.hoepfl@ife.uni-stuttgart.de.
Scientific Reports
|March 7, 2026
Summary
Sustainable product design is key to reducing emissions by influencing consumer behavior. Integrating sustainability and behavioral insights into design processes is essential for environmental responsibility.
Area of Science:
- Environmental Science
- Behavioral Economics
- Product Design
Background:
- Harmful economic practices drive current environmental issues.
- Sustainable product design is vital for emission reduction.
- System-oriented models are needed to shift consumption patterns.
Purpose of the Study:
- Investigate effective design elements for behavior change.
- Understand processes for incorporating sustainable design.
- Guide sustainable product design strategies.
Main Methods:
- Semi-structured interviews (n=6) with industry experts.
- Quantitative survey (n=79) with industry experts.
- Explored barriers, motivators, process integration, and knowledge gaps.
Main Results:
- Sustainability integration in design processes is crucial for outcomes.
- Companies are building internal sustainability structures but lack behavioral interventions.
- Training designers in behavioral techniques and process improvement are key.
Conclusions:
- Systematic embedding of sustainability and behavioral insights is necessary.
- Early and continuous integration of sustainability initiatives is favored by practitioners.
- Addressing gaps in behavioral interventions like choice architecture is important.
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